[BC] Re: Programming to the market

[R A Meuser]

That all really depends. If you are in a rated market you can first do a 
lot of research based on what Arbitron can tell you. You can then do 
focus groups to better determine what niche exists in the market.  A 
good programmer will use that info as a tool. A certain amount of 
experience or gut instinct is also important. I can think of one very 
prominent station where the programmer tormented himself for a few 
months over whether to follow the research and outside consultants and 
blow up the station and start over or re-build the station's original 
identity. His gut prevailed that station is at the moment #1 in a top 10 
market.

In the situation described, research would not easily work. You would 
pretty well throw it up against the wall and see what happens.

R



Blaine Thompson wrote:
> On Sat, 6 Oct 2007, Paul B. Walker, Jr. wrote:
> 
> 
>>I like your ideas, gentlemen.. but..... for that to be done, radio
>>programmers/station owners would have to be intelligent human beings and
>>do things with research and information to back it up with..
> 
> 
> Interesting comment, Paul.
> 
> Research doesn't always work.  But neither does gut instinct either.
> Everything behind programming decisions is all a human element.
> 
> And nobody is perfect :-)
> 
> - Blaine
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