[BC] Making radio work

[Craig Bowman]

The mentality that Ipods, downloaded music, satellite "radio" are the
competition is a one of the big problems.  A good full service, LOCAL
radio station will win every time.  Think beyond the music and you will
see the opportunity which  allows  radio the success it has historically
enjoyed.

As for the subject, AM Stereo was not a failure by any measure.  It is a
reality;  many many more stations ran it than will ever run the Ibiquity
crap and many many many more receivers were factory installed than
Ibiquity will ever have.  The failure was that it was too little too
late.  The competition (FM) had matured and overtaken AM by providing
superior programming and less commercial content.  The improved fidelity
was the icing on the much better cake.  Remember Hydrox cookies?  Other
than at a Carvel ice-cream franchise where do you get a hydrox shake?
Oreo shakes are everywhere and they were the newcomer.  Many AM stations
were stuck with the "we have been here forever" mentality and were
gobbled up by a better product.


Craig Bowman
Durand, MI


wini wrote:

>I agree that we need to work together for the overall good of the
>industry....but it was
>always the competition among stations that made radio  thrilling and
>passionate.
>Radio jocks or news directors don't get any thrill out of competing with
>i-pods.
>What was stimulating was the competition  with other stations.  It is what
>drove us to be good on the air.   I don't see that kind of attitude these
>days
>from talent or management.  Getting inspired to beat the last quarter's
>numbers
>is grueling.  We've done it to ourselves.  The fact is radio is not much fun
>anymore.
>We have five CC stations in our small market and on weekends one young guy
>runs all five overnight  and is not allowed to say anything.  How inspiring
>can that be?
>Can we build radio carreers in that kind of atmosphere?
>End of rant.
>
>Dale Adkins