[BC] Should terrestrial broadcasters embrace satellite broadcasters?

[Douglas B. Pritchett]

As someone who was eliminated from the newspaper industry because I got 
in the way of their 40% profit margin that Wall Street 
demands.............let me speak to this.
Rich, you comment echoes the situation of daily newspapers. As 
circulation and readership declined, they simply fired staff and 
burdened the remaining people with more work. Rather than invest in 
making their product (CONTENT) more appealling and bringing in new 
readers, they started killing the goose.  And they did the same on the 
editorial side. Fewer reporters, more reliance on wire stories, etc. All 
the while raising advertising rates with no new readers to justify it. 
When the customers finally figured it out and started finding 
alternative sources for content, the circ and readership numbers fell 
even further and Wall Street cried about the profits again. Then you saw 
what happened to my old outfit Knight Ridder. Wall Street (and their 
traditional expectations from publishing) forced the second largest 
operator of daily newspapers in the country out of business.
My point is that the, barring any innovative remedies (CONTENT) radio 
will fall the same way daily newspapers have. Worried more about 
delivery and less about content will kill the industry. And don't get me 
started on local TV news. That franchise is failing, too.

-- 
Douglas B. Pritchett
Fort Wayne, IN (really, don't laugh)
wbzq1300 at verizon.net


Rich Wood wrote:

>
> How many more people will have to be fired to enable this compelling 
> content to be created? Radio is retreating rather than pushing 
> forward. It's not just engineers who are being required to do much 
> much more with much much less.
>
> Rich