[BC] Should terrestrial broadcasters embrace satellite broadcasters?

Mike Erickson wirelessmedia
Fri Mar 30 15:57:51 CDT 2007


I don't think it's even an issue.  Satellite radio, like HD, is a band aid
until the next most convenient method of content delivery, which will
probably be the portable media device which does phone, radio, internet etc
all bundled into one package at $XX per month.  It plugs into your
dashboard, it plugs into your home stereo, it's portable.  We practically
have it already.  Imagine how refined it will be 5 years from now?

Traditional analog AM and FM transmission, HD and satcasting will be
"quaint".

Radio should worry about radio and delivering its content over as many
avenues as it possibly can OUTSIDE the current limitations of 88-108.  If
radio does not think outside the box it will fail.  It needs to change
content delivery and improve its business plan and that DOES NOT include a
future with HD or satellite radio, both are technologies that are already
past their time.  It's up to radio, for once, to chart new territory on the
web, pay the licensing, do it, be ahead for once or lag behind with HD
thinking that people are going to go thru all this trouble for it.

The horse is out of the barn.  Embrace the thunderstorm.

=Mike=

On 3/30/07, Barry Mishkind <barry at oldradio.com> wrote:
>
> Let me toss this question at you.
>
> And, before you comment, consider this: many, many times when a trade
> organization - and its puppets - squeal the loudest against something
> (the potential satellite merger), it often indicates that the
> "something" is a good idea.
>
>
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-- 
=Mike Erickson=
W1WHN


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