[BC] IBOC "secrets" and my opinions.

[Phil Alexander]

On 27 Mar 2007 at 10:31, Glen Kippel wrote:

> I don't see how any station can stay afloat in a market of only 50,000
> people, unless every last one is listening to your station.  Then you have
> something to sell.  And if one percent is listening to you on HD, well,
> that's not enough to attract advertising.  They could pay someone to stand
> on a street corner and pass out handbills.
> 

Glen, 

Some of the successful small town stations in the midwest would surprise
you. I know a Class B FM with 1 kW day LP night operation in a town of
less than 10,000 that competes very well with a daily newspaper. It is
a county seat town, but the county population is less than 35,000. It
shows what can be done over a long time if managed by ownership that
preserves the egg laying capacity of the goose.

---------------------------------------------
Phil Alexander, CSRE, AMD
Broadcast Engineering Services and Technology 
(a Div. of Advanced Parts Corporation) 
Ph. (317) 335-2065   FAX (317) 335-9037