[BC] IBOC "secrets" and my opinions.
Jonathan E. Hardis
jhardis
Sat Mar 24 13:34:56 CDT 2007
>Just because [the] FCC has spoken doesn't make it right.
With all due respect, guys, your frustration is misplaced.
The NAB is the principal trade association of the broadcasting
industry, and the CEA is the principal trade association of the user
equipment (receiver manufacturing) industry. Both asked repeatedly
for permanent IBOC authorization, and whenever both ask for the same
thing, the FCC takes notice. It is presumed that each accurately
represents the wishes and best interests of their constituency.
You cannot blame the FCC for its decisions if you do not provide them
with significant input leading up to them. (And I don't mean the
anecdotal reports that showed up on the docket from time to time.)
You cannot blame the FCC for lack of analysis when one presumes that
NAB and CEA -- representing those with skin in the game -- have
already done the analysis. These organizations, in theory, would not
be advocates for something that would cost radio its audience or be
bad for their long-term prospects.
There are how many thousand small radio stations out there? Would it
have been too much to ask for the owners of a thousand or two to have
signed and filed a well-written petition (or done anything indicative
of a trade association) if IBOC was really not in their best
interest? (Did any owner even send a "Dear Colleague" letter to
other owners to gauge interest in collective representation?)
It is not the function of the FCC to save the broadcasting industry
from itself. It got what it wanted, as evidenced by the weight of
the comments. And if you don't like your representation in
Washington, you're free to change it.
- Jonathan
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