[BC] Re: Skywave dying

Bailey, Scott sbailey
Fri Mar 23 11:20:25 CDT 2007


I tend to agree with Clay here, for the typical radio listener (I'm
leaving out the AM hobbyist here) the once big Class A's need stronger
"LOCAL" coverage and their radiation needs to be more concentrated on
their local market than some listener 500 miles away that means nothing
to them. 

The typical person who listens to major AM station is listening for
local news, weather bulletins, ballgames, etc., and is only interested
in what's going on in their market or local area. I realize when
Hurricane Katrina hit New Orleans, WWL was a MAJOR source for news and
info for the market, and this was great, but some people carried on
about it needed to get info to listeners 600 miles away. That's why we
have CNN for. DUH!

With this idea in mind, this would mean that a station like KIKK-AM in
Pasadena Texas that is on 650, could stay on after sunset and WSM here
in Nashville would be only concerned about the Nashville Market. For
those concerned about the Grand Ole Opry, it can be put on satellite for
local stations to carry in local markets, so this would eliminate the
need for WSM-AM to have to worry about maintaining a huge skywave
signal.

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of k7cr
Sent: Friday, March 23, 2007 10:28 AM
To: broadcast at radiolists.net
Subject: [BC] Re: Skywave dying

I love to read the coments about Skywave dying as a 
result of the recent IBOC announcement.

Seems to me, looking back, that the FCC started
this process many years ago when they declared that
the historic Clear Channels were no longer needed.

What I am saying is - This is nothing new but rather 
a continuation of a long process that is based on the 
contention that you do not need to get your Radio 
from skywave when you can likely get the same 
programming via ground-wave from a local station 
that just happens to be playing the same tune.

Today's Cookie-Cutter Radio is likely a 
contributor to the continuation of this thinking. Not
to mention the fact that some have derated one 
time big skywave generators just to get more local 
coverage in a large market (no names or calls here) 

Bottom line - Don't blame the FCC...Broadcasters
need to look in the mirror! 

Clay Freinwald

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