[BC] The END of Internet Radio?
ChuxGarage@aol.com
ChuxGarage
Wed Mar 7 12:12:36 CST 2007
In a message dated 3/7/2007 10:51:05 A.M. Central Standard Time,
broadcast-request at radiolists.net writes:
>Why should webcasters get a free ride on music royalties? I'm no fan of
>the RIAA/BMI/ASCAP/et al either, but if some of us have to pay, then
>everyone should. I think this will mostly affect the college kids with
>Winamp playing pretend radio station...I doubt most of those streams have
>more than a handful of listeners anyway. If internet streaming is as
>popular as its proponents claim, then selling advertising to offset these
>fees should be a piece of cake.
Webcasters haven't had a free ride. They are required to pay a filing fee
with The Library of Congress and pay royalties to Sound Exchange. There is
nothing free about it. The new rates are the problem. They are retroactive to
January of 2006, which will cause big problems for anybody who is streaming,
and that includes terrestrial radio stations. It is very bad news for
anyone who worked on the premise that they knew how much their product cost to
produce. In this context, "Retroactive" is a very onerous word.
Nobody has mentioned this, but for some time, SoundExchange has accepted an
additional fee to waive individual song reporting. Inside our latest bill
from them was a note that basically said: "By the way, retroactive to 2004, you
must report a two week sample of songs played during each quarter. Sorry,
we took your money to waive the reporting, but we are changing the rules after
the fact." That is going to be a huge burden for anyone who has streamed
their programming on the Internet.
Although I have sympathy for net casters, I think this is a even bigger
burden for broadcasters who also stream. You are already paying ASCAP, BMI and
SESAC for the use of the music. You've also been paying Sound Exchange. To
me, that sounds like paying twice for the same thing.
You will note that a lot of radio stations stream their primary signal, and
many new HD-2 channels are also currently available on the web. It is a good
way to attract listeners to HD-2, and it is a helpful service to lots of your
listeners who have trouble receiving your off the air signal in office
buildings, or when they travel.
Most stations think of their Internet streams as a "value added" feature. I
doubt that very many actually make money out of it. We sure don't. If you
look at Shoutcast statistics, you will see that most stations have less than
100 listeners on line. A really popular station might have 500 listeners on
average. Very few have over 1000 listeners at any given time. It would be very
hard to come up with a business model that could pay for the new proposed
royalties. At 16 songs per hour for 500 listeners, that works out to be around
$76,000 for this year, and it will escalate to the $100,000 range in a few
years. Unless you are selling crack cocaine on your web site, it is going to
be hard to make a profit from your web stream. Perhaps the mega-giants can
afford to subsidize it, but the small broadcaster will be forced off the
Internet.
Is that what everyone really wants?
Chuck Conrad
KZQX Radio
_www.kzqx.com_ (http://www.kzqx.com/)
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