[BC] Re: Why older transmitters may be a good choice

[Xmitters@aol.com]

In a message dated 2/23/07 10:23:27 AM Central Standard Time,
broadcast-request at radiolists.net writes:

<< A question from the peanut gallery:    If new transmitters are 
cheaper to run (and I believe you guys  who say they are), they why 
isn't the marketing department  of the new-transmitter-company-X 
taking advantage of that  to move their product in?    They could 
come in with a spreadsheet... even go for a leasing  program where 
the lease cost was cheaper than the projected  upkeep on an old 
transmitter.  They could clean up.    Just wondering.   >>

Chris:

When I was shopping for a 50 kW AM, one of the manufacturers i was
considering, had exactly what you describe. Our new 50 kW rig would 
pay for itself over
its usable lifetime along with the other attendant advantages. My case was a
matter of the corporate structure simply being unwilling to let go of the
money. The new transmitter was not bought. Management had no problem 
excepting the
spreadsheet and all of the other arguments for a new transmitter, so it was
not a matter of a poor sales job. The mother ship simply did not want to write
the check for it. This problem I have seen a lot over my career.

Jeff Glass
Northern Illinois University