[BC] HD on-air promo s heard in KC, MO

[David Reaves]

Craig:
How about "Our swish is better than their swish"? or "Ours is the
swish to switch to"?
You may need to ask Lyle if he's already copyrighted those.

;-)

DR

On Wed, 14 Feb 2007 16:36:05 -0500, Robert Meuser
<Robertm at broadcast.net> wrote:

>but who really cares about quality and if they did would they not be
>turned off  by the MP3 swish????
>
>R
>
>
>Craig Bowman wrote:
>
>>No! Marketing 101 would suggest "WXXX now broadcasting in HD.  Hear
>>the HD Radio difference at (Client mention) You'll never hear radio
>>the same way again." /copyright Bowman Engineering 2007/