[BC] HD on-air promo's heard in KC, MO

[Craig Bowman]

No! Marketing 101 would suggest "WXXX now broadcasting in HD.  Hear the 
HD Radio difference at (Client mention) You'll never hear radio the same 
way again." /copyright Bowman Engineering 2007/

Craig Bowman

Kent Winrich wrote:
> But this is marketing 101 here.....
>
> You give them the name first, then supply more information later.
>
> If you said "this is HD Radio and here is what you need to know about 
> it",
> that would glaze the eyes over of most people.  If you put the name HD 
> Radio
> out there, then support that name with more information, you have a 
> better
> chance of the information sticking.
>
>
>
>
> On 2/14/07, Gary Glaenzer <glaenzer at verizon.net> wrote:
>>
>> they were basically saying 'this is Kxxx-FM, transmitting in High
>> Definition
>> (or whatever the proper buzz-word is) for the Kansas City area'
>>
>> no specifics about buying RX's, just promoting that they are TX-ing 
>> in HD
>>
>> G
>>
>>
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