[BC] HD on-air promo's heard in KC, MO

[Kent Winrich]

But this is marketing 101 here.....

You give them the name first, then supply more information later.

If you said "this is HD Radio and here is what you need to know about it",
that would glaze the eyes over of most people.  If you put the name HD Radio
out there, then support that name with more information, you have a better
chance of the information sticking.




On 2/14/07, Gary Glaenzer <glaenzer at verizon.net> wrote:
>
> they were basically saying 'this is Kxxx-FM, transmitting in High
> Definition
> (or whatever the proper buzz-word is) for the Kansas City area'
>
> no specifics about buying RX's, just promoting that they are TX-ing in HD
>
> G
>
>