[BC] HD on-air promo's heard in KC, MO

[Craig Bowman]

My point is if you are telling me that you are broadcasting in HD, High 
Definition, than that is what I am listening to.  It is not the same as 
"This program is brought to you in living color."  If you say are 
broadcasting in HD than I must be receiving it else how could It be 
heard on my radio. There is no mention of needing to buy a new radio.  
Since HD does not stand for High Definition I am thinking about 
promoting that you are listening to my station in High Definition.  
After all, AM (analog) is higher definition than HD AM or FM!


Craig Bowman


Mike McCarthy wrote:
> Many stations here in Chicago are promo'g the fact they're in HD and 
> have HD2.  Bonneville is the leader in that regards.
>
> MM
>
> At 11:03 AM 2/14/2007 -0500, Craig Bowman wrote
>> WJR in Detroit is saying that they are now broadcasting in HD (High 
>> Definition) radio.  The 5kHz audio makes it seem otherwise.
>>
>> Craig Bowman
>>
>>
>> Douglas B. Pritchett wrote:
>>> Gary, how detailed is the information in the promos? Do they talk 
>>> about new radios and where the listener can get one? Because they 
>>> are the same, they obviously don't highlight specific content. Do 
>>> you think the promos are effective from a listener's standpoint?
>>> Thanks,
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