[BC] Re: HD receiver

[WFIFeng@aol.com]

In a message dated 02/14/2007 08:53:57 AM Eastern Standard Time, 
wbzq1300 at verizon.net writes:

> Our local news/talk station has an ID that says: "now broadcasting in HD 
>  sonic clarity". No mention of new hardware, no mention how it works. So 
>  the average listener here's that message, listens carefully on their 
>  radio and notices no difference. Then the listener concludes that it's 
>  all hype.

As we have been seeing and discussing here for some time, now, the listener 
that makes this conclusion would, in fact, be quite correct.

>  Or as my mother in  Texas says "all hat and no cattle". 

Or perhaps "all sizzle, and no steak". (On AM, that "sizzle" is quite 
obnoxious!)

>  If this new technology is going to be a success, the general public
>  needs the information.

Indeed. Those promos are about as useless as useless can be. "Deceptive" 
might even be a good word to use, because they *deceive* people by omission of 
critically important information! "We're broadcasting in HD!" tells people 
absolutely nothing that will help them figure out what is going on or how to take 
advantage of it. (Or be taken advantage *of*, RE: the still-high prices & 
less-than-stellar performance of the radios.)

>  And, of course, the entertaining and compelling 
>  content. Neither is happening yet.

"Yet"... There's something disturbing about that word... this system has been 
on-the-air in most major markets for *how* long, now? Stations are still 
expanding and adding it... and "Yet" the *vast majority* of consumers still have 
no clue about it or interest in it... and the stations running it are 
hopelessly dropping the ball regarding building any kind of listener interest! Gads!! 
<:/ Surely, this track record is doomed to failure. Where else could it 
possibly lead?

Before, when you typed "Miserable Failure" into Google, it brought up a page 
about President Bush. (It doesn't anymore, BTW) Instead, it *should* bring up 
the IBUZ hype site. ;) So far, that is what it is. Expensive, too.

Willie...