[BC] Re: HD Receiver

[Rich Wood]

------ At 05:29 PM 2/13/2007, Xmitters at aol.com wrote: -------

>I already explained the wording in my original post. It does not matter what
>happened to make FM take off. My point was, that FM took off. I think we can
>agree that FM today is a success.

Actually, it does. It didn't take off. It grew gradually over a lot 
of years. Maybe I'm sensitive to the suggestion of instant success 
because of the blather coming from the HD Dominion's press releases 
that would lead one to believe the IBUZ receivers are "flying off the 
shelf." It's hype of the lowest order. There's a revolution no one can find.

In most cases it was slow growth. If you take 1960 as a reference 
where AM dominated and FM receiver sales were growing, I'd say 1985 
would have been about the time AM began to worry a lot as they lost 
their dominance as a group, though most major markets still have an 
AM or two in the top 5. I recall New York FM Sales Managers 
complaining as recently as 5 years ago that they can't get the rates 
the big AMs could. WGN, Chicago and WFAN, New York traditionally held 
the record for the highest billing. Only recently has WLTW-FM moved 
to the top of the list. WFAN had weak numbers with the hottest demos 
(young males) through the years it was the highest biller. WGN and 
WLTW have great numbers. With increasing frequency WGN is losing the 
#1 spot to WGCI.

Rich