[BC] Early FM Growth. Its Cause

[Douglas B. Pritchett]

Good point, Glen. Another is the maturing of the audience. When the 
average EZ listener was 45 years old, that was wonderful. When that 
listener turned 55, the  agencies don't want him and no matter how 
robust the ratings, the aging of the audience killed the format. Many 
operators tried to add music to appeal to younger demos. Some worked and 
many made transition to soft AC. Others killed the format. It was all 
about content, but when the audience is no longer considered desirable 
by advertisers, it's all over.

-- 
Douglas B. Pritchett
Fort Wayne, IN (7" of snow on the ground and more coming....sideways)
wbzq1300 at verizon.net


Glen Kippel wrote:

> One of the reasons for the demise of the "EZ-listening" or "beautiful 
> music"
> format must lie with the operators who automated the format and ripped 
> every
> shred of life out of it.  KWXY is doing well in the ratings and we get 
> calls
> from people who say they wish there was a station like ours where they 
> came
> from.