[BC] Highway Promotion

[Dave Dunsmoor]

> >Yup....there's idea # 1 towards solving the "problems" that are going to
be
> >brought up.
>
> Billboards in major highway locations are very expensive and normal
> schedules rotate them around the city. Very few stations can afford
> guaranteed fixed positions. For much of a schedule you might find
> yourself out of the heavy traffic locations. They sell, literally, on
> tonnage - the number of vehicles that pass each location. A cheaper
> way might be to make deals with truck stops and restaurants to
> display brochures or dial cards. Either way getting transient
> listeners is incredibly tough. Effective advertising requires
> multiple exposures.  The general rule is you need 11 exposures to an
> ad before it has any effect.
>
> Rich


there ya go....idea #2.

Dave