[BC] Rising Ratings and Higher Costs for WJIB

[Bailey, Scott]

Rich,
  There is a difference between "Small Market" and "Small Town". In
Tennessee, back in the 50's, 60's, and 70's, it was not unusual for each
small town to have its own "locally owned and operated" radio station.
It was the only station in town, and the majority of them are AM
stations. There were plenty of small businesses to keep the station a
float.
   Today, stand alone, small town, stand alone, stations are hurting,
and BMI and ASCAP are not helping. Arbitron will take a "small town"
station, and throw it into the nearest metro, to give it some kind of
rating. All this does is drive up cost for the little station, such as
the music rights.
Arbitron is the worst thing since Wal-Mart for the small town stations.

Scott   

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Rich Wood
Sent: Monday, February 05, 2007 3:15 PM
To: Broadcasters' Mailing List
Subject: RE: [BC] Rising Ratings and Higher Costs for WJIB

------ At 02:30 PM 2/5/2007, Bailey, Scott wrote: -------

>    The how thing is unfair!  Rich, I bet you've never been down south
of
>PA to see how these little AM stations struggle to stay on. I've seen a
>lot of them got dark because of this crap!

Don't bet on it. I've been in the station, syndication and network 
business all my working life. I've probably been to more small 
markets and dealt with more small stations than you can imagine. 
Probably more than you'll ever work in. Before satellites you had to 
visit the stations to set up their formats. Is Dallas South of PA? I 
have more than a million miles in the air and have seen almost every 
state and town in the country. If I haven't been there I've dealt 
with them as network/syndication affiliates of Schulke, Bonneville, 
TM, Noble, ABC, Tom Bodett, WOR and IDT/TalkAmerica.

Get your facts straight before you tell me I don't understand small 
stations. I'll match what you've seen in this business any day and 
leave you in the dust. Pardon the lack of modesty but you need to 
figure out your glutes from your elbow before telling me what I know 
about radio.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258

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