[BC] Rising Ratings and Higher Costs for WJIB

[Kevin Tekel]

Rich Wood wrote:
> Delisting or being located "below the line" usually results from 
> ratings too low for listing or an on air violation like prompting 
> listeners to fill out diaries.

Beasley's 92.5 WXTU in Philly does blatant on-air fishing for diary
entries, yet I've never seen anything come about because of it.  They
constantly run liners saying things like "Remember the time you've spent
listening to WXTU today!"; "Don't forget, you're listening to 92-5, XTU!";
and even "If anyone asks, you're listening to 92-5, XTU!".

It's especially strange because WXTU is the only station in Philly playing
country music.  It's not like they're playing Mariah Carey and Rob Thomas
and then trying to get diary-takers to remember which one of a half-dozen
stations they were tuned to when they heard those songs.




 
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