[BC] Rising Ratings and Higher Costs for WJIB

[Dana Puopolo]

Bob was running Radio France International two hours a day, but they cut back
and he lost that revenue stream.

-D



------ Original Message ------
Received: Mon, 05 Feb 2007 05:43:23 PM EST
From: "Mark Humphrey" <mark3xy at gmail.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Subject: Re: [BC] Rising Ratings and Higher Costs for WJIB

On 2/5/07, Rich Wood <richwood at pobox.com> wrote:
> >My friend Bob Bitter at WJIB runs no commercials,
>  Where's the revenue? Listener
> contributions? Or is it a labor of love?

As I understand it, Bob sells time on the weekends for brokered
programs, which brings in enough money to cover the nut, allowing
weekdays to run commercial free... kind of a "Craigslist" business
model.   In today's radio environment, it seems strange that he can
operate that way, but I believe it's possible because he acquired the
license at a very reasonable price.

Is the public interest actually served by allowing licenses for "our"
airwaves to become so expensive that some owners need to run 20+ spots
per hour just to service the debt?

Mark
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