[BC] Rising Ratings and Higher Costs for WJIB

[Rich Wood]

------ At 02:01 PM 2/5/2007, gRAdy Moates wrote: -------

>Also, next year, when Arbitron becomes an "ALL AUDIO SERVICES" 
>rating service based on the Personal People Meter, everyone will be 
>rated. . . including streaming audio services, background music 
>systems, podcasts, anything a person can hear will be rated.

Change that to "can" be rated. If any of these services refuse to 
encode they won't appear. I once asked an Arbitron rep what that 
would do to shares if one station didn't encode. No shares because 
you don't have the complete pie available, was the answer. Even if 
you're not an Arbitron subscriber the encoders are free.

I think we'll have to figure another way when there won't be 12+ 
shares for general consumption. I'm waiting for the Philadelphia 
results. There won't be a diary survey.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258