[BC] Starguides: Going Away

[KKTY]

Yup. Understood, agreed, and understood. When I heard that there would be an 
air monitor hookup, I knew exactly what they were after.

I remember filling in the dots on the old paper aff's... what a pain, and 
I'm sure just as much of a headache on the network end, too. I think all of 
my Jones & Westwood aff's are now online... click & send, and we're done. 
Still, I wasn't excited about the air monitor.


Dennis Switzer
KKTY AM/FM
Douglas, WY


----- Original Message ----- 
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Thursday, April 26, 2007 1:53 PM
Subject: Re: [BC] Starguides: Going Away


> ------ At 02:27 PM 4/26/2007, KKTY wrote: -------
>
>>Jones called yesterday to see if I'd installed my new US Country reciever 
>>yet... it requires either hi-speed or dial-up access. She also said that 
>>for now, they weren't requiring stations to hook up an off-air reciever to 
>>the box, as it was originally designed for. I thought that was a bit 
>>Big-Brother-ish.
>
> Talk to your Traffic Director. Ask him or her what the worst part of the 
> job is. They'll probably tell you all the affidavits they have to fill out 
> for program suppliers. The networks need the affidavits to ensure they get 
> paid. The Internet connections are attempts to automate the process. I 
> would suspect the reason for the off air receiver is to ensure the spots 
> were actually broadcast rather than just being fired by the receiver.
>
> Ad agencies often require "posts" or post audits of selected weeks of 
> affidavits. If the station hasn't returned them the program supplier can't 
> prove they delivered the audience promised. At ABC I cancelled a few 
> stations that refused to return affidavits. Without them the network 
> doesn't need the station as an affiliate. Picture a network not being able 
> to claim the numbers of a highly rated major market station because the ad 
> agency won't accept their ratings because there's no affidavit to back 
> them up.
>
> It's not being Big Brother. It's trying to keep your affiliate lists and 
> ratings claims accurate and ease the burden on traffic departments, 
> especially for Talk stations that take many shows from many networks. One 
> of the reasons stations don't return them is that they didn't run the 
> spots as promised in their contracts. Since an affidavit is a legal 
> document, some stations are reluctant to swear to a Notary that they're 
> true.
>
> Rich
>