[BC] Re: A new way for small stations to survive!

Rich Wood richwood
Thu Apr 26 11:04:44 CDT 2007


------ At 11:27 AM 4/26/2007, David A Gardiner wrote: -------

>I've heard Willie's show on an mp3, and it's well done. And for Bob
>Bittner, what more CAN you say? He's found his audience and is
>superserving it. Maybe the industry would do well by taking note of how
>these two stations do things, and really listen to the audience rather
>than the beancounters...

I used to live in Cambridge. What we're not including here is Bob's 
extreme good fortune in having the best 250 watt signal I've ever 
seen. Kaiser/Globe Broadcasting owned it when it was WJIB(FM) AM as 
WCAS. We were all amazed at the signal. As WCAS we targeted the 
close-in suburbs (Watertown, Cambridge, Arlington, Somerville). The 
station has a history of being responsive to its listeners. Bob has 
racheted it up to superservice.

Rich 



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