[BC] Re: A new way for small stations to survive!

[WFIFeng@aol.com]

In a message dated 04/26/2007 12:54:08 AM Eastern Daylight Time, 
dpuopolo at usa.net writes:

> It took him a mere SIX WEEKS to get the 88k! He received over 2400 checks,
>  with the average contribution between 20 and 25 dollars. Not one check 
> bounced
>  and only a single one had a stop payment put upon it.
>  The highest dpnation he got was $1000.00, the smallest two dollars. 
>  Even Bob is amazed that his listeners are that loyal. He has thanked them
>  profusely on air and promised to keep the station running as is through 
1997.
> 
>  Bob suggests that other small stations that have loyal audiences try this
>  idea.
>  
>  I congradulate Bob for his success, not only with his fundraising, but with
>  his ability to get and hold a truly loyal audience!

Wow, Dana, this is amazing! Truly heartwarming! I can also speak from very 
similar experience, year after year. The program that I host, "Morning Light", 
( 
 http://www.mymorninglight.org  ) is also listener-supported. I do not "beg", 
and I only mention the financial need *a handful of times* each season. Year 
after year, the listeners have come through in very similar ways... a few 
dollars each, even up to thousands!

This is despite the fact that it is not even on the air year 'round! It airs 
6-7am, Mon-Fri, Daylight-only sign-on permitting. Listener support has already 
paid the airtime through the end of May for this year. (Since their gifts go 
through my Church, they are tax-deductible. The Church then aggregates their 
small donations into single, large checks that they send a few times a year.)

If you are giving listeners what they want, that they cannot get anywhere 
else, *YES*, they WILL support it. Yep, even *music* on an analog AM station! 
Imagine that.

It's all about the *content*.

Willie...
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