[BC] Best or worst of NAB

[Harold Hallikainen]

> Hmmm....OMT's Radio Classified application.  Similar to Google in
> practice,
> but makes radio accessible to the average Joe who only needs a handful of
> placements and can pay by credit card. Has much greater appeal to small
> markets than bigger players.

A station in San Luis Obispo ran something like that 10 or more years ago.
 You called a 900 number to record your ad. It then went on the air.
Payment was handled by the 900 charge. It ran for a few months, then
switched to another format.

>
> Ironic #2...I saw as much floor space devoted to FMeXtra as I did
> IBOC.  Now there's a technology which has a bright future if it can gain
> traction and receiver sales.  It needs a BIG infusion of cash to get the
> word out.

I'm really seeing FMeXtra as a replacement for subscription SCA services.
It offers better quality, better security, an access authorization method,
and fits where their existing SCA is. SCA users are already used to buying
special receivers. I see this as really expanding SCA use for specialized
audio program distribution. And, THANKS Lyle for spending so much time
showing me the system!

Harold

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