[BC] Orban s new NAB location

[Robert Orban]

At 09:46 PM 4/13/2007, Robert Meuser wrote:
>Bob:
>
>I find that unfortunate. The lower south hall is home to avoid noisy 
>geekers tweekers and sneakers. I avoid it at all costs. They should 
>be a part of another show and do not belong at NAB. This includes 
>Microsoft, AMD and to a certain extent Apple. Why would you want to 
>associate which such low life.  I notice Telos/Omina has the biggest 
>booth in the radio section, right at the entrance and that Harris 
>and some other big players are in the North Hall, why not you?

Given a finite marketing budget, we want to build our Internet 
processing and network business by exposing our product line and 
services to streaming and netcasting customers who are not already 
familiar with our company and who never be caught dead in the 
"dinosaur hall" (AKA the Radio hall :-). That being said, we may 
possibly have some presence in the Radio hall as well, but the 
details are being worked out at the last minute.

We calculate that the cost for talking to a single customer at NAB is 
in the order of $100 when we take a big booth in the Radio hall. This 
is got to be the lousiest "cost per thousand" deal in broadcast 
equipment marketing, and is the main reason why we are more tightly 
focused this year on building new business and extending our brand. 
Indeed, I think that many vendors could make a serious argument for 
not exhibiting at the show at all and instead putting one's marketing 
budget into other media. The Internet has changed everything, except, 
it seems, for trade shows. Then again, look what happened to Comdex.

Bob Orban