[BC] Re: Imus Firing

[Xmitters@aol.com]

Hello:

I am rather confused about something and maybe you can help me sort this out:

Imus was suspended for two weeks and _then_ his advertisers pulled their 
commercials. HELLO! I'm sure those advertisers were paying a premium price to 
advertise in the Imus show. If Imus is suspended, you would have to be one stup
id 
advertiser to continue paying those prices when the main draw for the 
demographic that you're paying for, is not on the air. The news coverage is mak
ing 
this removal of sponsors sound as it those sponsors are protesting to what was 
said.

Then MSNBC decides not to carry the Imus show. Same reasoning! Imus is 
suspended, why carry his show!!

Today, CBS fires Imus because of the sponsor reaction supposedly to his 
comments. Does CBS have memory failure?? They are the ones that gave Imus a 
suspension. What did they expect the advertisers to do? Continue to pay top dol
lar 
for an Imus fill-in? Who would be dumb enough to do that?

I just do not understand this part of the Imus ordeal. I have  my own 
opinions about what he actually said and respect those who object to the commen
ts and 
those who don't. I am not confused about the offensiveness of what he said. 

I AM confused about how CBS handled the suspension/firing; that's the part 
that makes no sense.

Help me unravel this.




Jeff Glass

Dell CPi-D266 Win98SE AOL 5.0
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