[BC] Good and bad remotes...

[JYRussell@academicplanet.com]

Remotes have longer lasting effects than people realize, too... they tend to 
'train your listeners' to some extent.
Doing a sucessful remote helps set up the next one.  It's a lot of work, but 
it is not difficult... it's almost all prep work, just like being on the 
air.  Know your audience, give them what they want, reward them for showing 
up...
By the day of the remote itself, the results are -nearly- predetermined.

All it takes is two or three 'bad' remotes in a row to 'train your 
listeners' that you have "nothing to offer" (or maybe you have provided them 
"no reason to respond")...  or try to screw them around when it comes time 
to award prizes (like my past GM who would consistant dump the bucket of 
names and pick through them IN FRONT OF THE AUDIENCE throwing away names he 
didn't like until he picked a friend to win... cars, TV's, etc...) and they 
WILL remember.... for better or worse...

Jason
----- Original Message ----- 
From: "Burt I. Weiner" <biwa at earthlink.net>
To: <broadcast at radiolists.net>
Sent: Tuesday, April 03, 2007 9:45 AM
Subject: [BC] Good and bad remotes...


>I did a Sports Talk remote from a tire store once.  Hardly anyone showed 
>up.  Could it have possibly been that it was 6 AM on a Sunday morning and 
>the store was closed that day?  I remember asking beforehand, "Are you sure 
>of the date and time???)
>
> I've seen remotes - in recent times - work very well.  Especially if 
> they're planned and something more than the sports guy sitting at a card 
> table in the corner of a shoe store on Tuesday at noon.  A good remote can 
> build listener loyalty.  A good remote can turn out a stadium full.  A bad 
> remote can barely turn out the promotions guy.
>
> Burt
>
> At 10:00 PM 4/2/2007, you wrote:
>>Subject: [BC] No More Remotes
>>To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
>>Message-ID: <01f901c7758a$0f74adb0$6401a8c0 at KKTY3>
>>Content-Type: text/plain;       charset="iso-8859-1"
>>
>>Emmis/Indy puts the knife to remotes. Interesting presentation.
>>
>>www.nomoreremotes.com
>>
>>
>>Heaven forbid sales should actually have to think about what they're 
>>selling...
>>
>>
>>
>>Dennis Switzer
>>KKTY AM/FM
>>Douglas, wy
>
> Burt I. Weiner Associates
> Broadcast Technical Services
> Glendale, California  U.S.A.
> biwa at earthlink.net
> K6OQK
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