[BC] Another public station bites the dust

[Steve]

I'm not telling you anything you don't know Rich. Classical music is a 
concept sell. EVEN the agencies know that. (amazing as that might sound).

Steve
----- Original Message ----- 
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Tuesday, June 27, 2006 8:37 AM
Subject: Re: [BC] Another public station bites the dust


> ------ At 11:35 PM 6/26/2006, Alan Kline wrote: -------
>
>>Evidently, that 2 share must be more than enough to generate a decent
>>revenue stream for WQXR's owners, as ISTR that the station has been
>>classical for a good many years.
>
> There are many stations in New York with ratings in the 2's. In the Winter 
> 2006 book WQXR had a 2.7. WOR had a 2.1. WPLJ had a 2.1. WFAN, until very 
> recently the highest billing station in the industry, had a 2.2. There are 
> reasons beyond ratings to buy WQXR. The image of the station is one of 
> elegance and taste. It's a little like Chicago's WFMT where advertisers 
> would stay with the station for decades just for the association.
>
> You buy WQXR for it's high income audience and WFAN for its young male 
> audience. It's also New York where a 2.7 equals the population of many 
> small nations.The programming on both stations is unique. Not a cookie 
> cutter to be found.
>
> What's always annoyed me is the concept that you're #1 or you're nobody. 
> With a good sales department there's plenty of money to be made with all 
> kinds of formats. With a lazy, sit by the phone and wait for orders sales 
> department the #1 station can underbill. WQXR and WFAN are truly unique 
> radio stations with New York written all over them. They fit the market.
>
> Unless Rupert Murdoch buys the Times I can't imagine them running any 
> format but Classical. Life as I know it would cease to exist.
>
> Rich
>
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-454-3258
>
>
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