[BC] Is this a Serious Sirius problem?

[DANA PUOPOLO]

My friend works for Radio Shack, a major Sirius reseller. He told me that it
was running about 40/60, with 60% of the people wanting commercial free music
in their car and 40% wanting Stern.

-D





------ Original Message ------
Received: 
From: Rich Wood <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Subject: Re: [BC] Is this a Serious Sirius problem?

------ At 06:14 PM 1/26/2006, Cowboy wrote: -------

>  I could be wrong, but didn't he leave because he got fired ?

You're right. You're wrong. Stern quit. How else would he have stayed 
on with Infinity/CBS Corp. for so long promoting his move to SIRIUS 
using his terrestrial network? Other than Clear Channel, most of his 
affiliates carried the show to the bitter end. It had something to do 
with profit, I think. Ordinarily a station would take the guy off the 
air and pay off his contract. That prevents him from going elsewhere 
and stops the negative stuff on your own air. In his case, there was 
just too much money to be made. Lots of people like media masochism, I guess.

Stern did everything he could to get out of his contract early. I 
think it worked out beautifully for SIRIUS. They had free promotion 
for hours a day on a network of radio stations, most in major 
markets.Let's rent a Cray supercomputer to calculate the promotional 
value of nearly a year of that kind of promotion. When the talent 
reads the spot most stations charge a premium.

I figure the Cray would need a few days running full bore to deal 
with a number that high.

It worked. On my regular "where in the world are IBUZ radios" visits 
the stores were deluged with frantic customers needing installation 
the weekend before his first SIRUS show.

I watched with respectful amazement.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010


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