[BC] The reason for having Satellite Radio

[SteveOrdinetz]

  nakayle at gmail.com wrote:


>   Or maybe they are tired of the same old formular music over and over amid
>countless commercials, promos, PSAs and yack every hour.  As far as I'm
>concern even the satellite-radio yacks too much- just play the music please.
>
>    But I don't think it's satellites that broadcasters needs to worry about-
>it's ipods- where people play just what they want to hear- whenever they
>want it- with no yack at all.

It's simply a matter of the pie being sliced into more pieces...someone's 
gonna end up with a smaller piece than before...there are only so many 
listeners to go around.

There are more choices on the terrestrial dial today than ever before...no 
not every programming genre is represented...I doubt most markets could 
support a full-time gay talk, blues, dance or bluegrass station...even 
classical is too narrow in appeal in many markets.  For the most part it's 
fans of these genres who are flocking to satellite radio (as well as 
Stern's audience), not the ones with more mainstream tastes.  This does not 
mean terrestrial radio is doing anything wrong...it's just not for 
everyone.  Also, the two are not mutually exclusive.  My brother in law 
(truckdriver) has XM, but he finds it sterile after a while & needs a dose 
of "real" radio too.  Also, not everyone wants yet another subscription 
service..."pennies a day" adds up.

Someone else mentioned Ipods...other than being a little more convenient 
they're nothing more than the 00's version of the Walkman.