[BC] WPRB

[Rich Wood]

------ At 10:23 PM 1/23/2006, Robert Orban wrote: -------

>After all, almost 10 million people have already voted with their 
>wallets against McRadio by going to XM and Sirius. It's unnecessary 
>for _every_ radio station to have a mass-appeal format. One man's 
>"crappy programming" is another man's gateway to hearing worthy, 
>non-mainstream music.

I don't buy that this is a zero-sum game. Just because someone is a 
satellite subscriber doesn't mean they've rejected terrestrial radio. 
I'll bet if you were to go to MD and look at the diaries in any 
market you'd probably find we share audience the same way we share 
with other technologies. I have two subscriptions to each service, 
yet I also listen to radio. It's one of the reasons I don't 
understand radio's IBUZ panic.

I live in a market where McRadio dominates, for sure. I miss all news 
radio. The News/Talk station here is FOX news so there's nothing 
credible there and the closest real news source is WBZ, 100 miles 
away. TV is the news source here. If there were an emergency, I have 
no idea where I'd tune. Probably TV. In New York it was a no-brainer, 
WINS, first, then WCBS. There once was talk about originating local 
news from Hartford. That would be like covering New York City from 
Bridgeport, CT. It was gong to be a Metro/Shadow Traffic type service.

Fortunately, I'm in an area where there's a good local paper and the 
NY Times, Boston Globe and WSJ are available in their city editions 
daily. I don't know of any satellite subscriber who has removed their 
radio from the car.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010