[BC] Comparing IBOC and the introduction of FM

[R J Carpenter]

I think comparing the investment and faith in IBOC with that in the 
early days of FM is flawed.

With FM, one invested in an additional broadcast channel ... and 
continued to hold that channel in the face of years of losses in hopes 
that it would be valuable someday. If you didn't hold the FM facility, 
someone else might have more faith, obtain the channel and you'd be 
out in the cold if it ever became valuable.

In the case of IBOC, it's associated with your present channel so you 
don't need to put in your territorial claim now or lose the chance in 
later years.  You'll still own the channel with or without IBOC. Add 
IBOC llater if it turns out to make business sense some years from 
now.

Essentially nothing to lose if you fail to act today - except perhaps 
a change in iBiquity license fees, but they might change any day.  Do 
you really think they'll later refuse you a license if you don't act 
now?

bob carpenter