[BC] Sirius on TV

[Rich Wood]

------ At 04:28 PM 1/14/2006, Mark W Earle wrote: -------

>         Interesting. Men's downhill competition on CBS, the 'Jeep' logo
>all over this event.
>
>When they introduce a skier, in the box below the name:
>Favorite Sirius channel: blahblah

Lots more than $200 million will go into that kind of product 
placement. I doubt every skier has satellite. That probably came from 
the AD or PR agency taking a guess at what they might like. I think 
the combination of Stern (bad boy) and Bode (bad boy) will sell more 
subscriptions to younger male demos who think SIRIUS is hip (and 
baaad). Think product placement.

Notice that Bode is emblazoned with SIRIUS. It's called creative marketing.

>Didn't see any that read:
>Favorite HD2 stream: blahblah

Hmm. I could have sworn I saw it on the frozen tiddly wink 
competition. It was covered by the Tid Network, soon to be carried 
the analog tier in Charter markets. Unfortunately, I'm in the pioneer 
market. You might have a problem reading any text on a Charter analog 
system. Too much video noise.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010