[BC] HD Alliance

[Rich Wood]

------ At 03:04 PM 1/14/2006, Robert Meuser wrote: -------

>It is way too early to make those statements. There is something 
>happening here and it will become apparent soon (within the next 
>month or so). Also, I don't think those second channels will  by 
>themselves make digital radio viable. I really don't think you can 
>apply your old traditional programming concepts to where digital 
>radio will be going. It will be going in an all new direction.

I honestly mean no offense, but I've heard this excuse every single 
time something new rears its head. "Can't tell ya, but it's all new 
and it'll make your head spin." Each time, my head has continued to 
face forward as the predictions turned out to be overhyped and never 
met the expectations the hype caused. "It will be going in an all new 
direction" usually means they're scrambling to figure out what to do.

>When I listen to WCBS HD-2 and then XM it is all the same ole same 
>ole so don't say satellite has some edge because based on 
>programming. You can't get any worse than the crud on XM.  Sirius is 
>a different case. If one could only match XM's superior technology, 
>coverage and audio quality with Sirius's superior programming one 
>might have a great product.

The marketing success of satellite radio comes from taking chances, 
having programming in place and promoting the daylights out of it. I 
don't think it has anything to do with technology in listeners' 
minds. I agree that SIRIUS' programming is better (except the utility 
jocks). More elegantly produced. I don't think the technical quality 
of one vs. the other means a thing.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010