[BC] AM Stereo Radio Stations (and bottom-line rant)

[DANA PUOPOLO]

When I worked in Tucson, we had an oldies FM rimshot C3 (25 miles out of the
market) that was something like 440 watts atop a mountain. I spoke to the PD
and national PD and we all agreed that we should put the station into mono. We
did and the ratings went up slightly, probably because more people could hear
the signal.

This station had good in street coverage but really no building penetration.

-D



------ Original Message ------
Received: Fri, 13 Jan 2006 05:23:53 AM PST
From: SteveOrdinetz <hykker at grolen.com>
To: broadcast at radiolists.net
Subject: Re: [BC] AM Stereo Radio Stations (and bottom-line rant)

  Kevin Tekel wrote:

>It's nice to see you care more about the bottom line, than about the
>quality of your station's transmission.  If you engineer any FM stations,
>why not switch them to mono as well?  I doubt anyone will even notice.
>A highly-rated FM Adult Contemporary music station in my area was playing
>all their music in mono.  After waiting about a month to see if they would
>ever switch it back to stereo, I mentioned it to them and was told I was
>the first one to complain about the lack of stereo.



I think you just made Gary's point.  If after a month no one noticed an 
*FM* station was in mono, why do you think anyone would notice lack of 
stereo on an AM, especially considering the small number of AM stereo 
receivers in existence.  It has nothing to do with transmission 
quality.  Why throw good money after bad on something no one cares about?



_______________________________________________
This is the BROADCAST mailing list
To send to the list, email: broadcast at radiolists.net
For sub changes, archives and info on this other lists:
http://www.radiolists.net/