[BC] Changes in the Channels

Rich Wood richwood
Tue Jan 10 16:42:41 CST 2006


------ At 05:36 PM 1/10/2006, Robert Orban wrote: -------

>According to The Wall St Journal, Discovery's "dumbed down, tabloid" 
>programming changes in fact caused their viewership to fall by 
>something like 15%. This is one reason why they hired Ted Koppel 
>very recently; they want to bring back some class and intelligence, 
>both of which Koppel has in abundance. It's nice to know that 
>occasionally, quality actually does sell.

I agree. I have no doubt that Roger Mudd's association with the 
History Channel did wonders to help them establish a credible brand.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010



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