[BC] Changes in the Channels
Rich Wood
richwood
Tue Jan 10 16:42:41 CST 2006
------ At 05:36 PM 1/10/2006, Robert Orban wrote: -------
>According to The Wall St Journal, Discovery's "dumbed down, tabloid"
>programming changes in fact caused their viewership to fall by
>something like 15%. This is one reason why they hired Ted Koppel
>very recently; they want to bring back some class and intelligence,
>both of which Koppel has in abundance. It's nice to know that
>occasionally, quality actually does sell.
I agree. I have no doubt that Roger Mudd's association with the
History Channel did wonders to help them establish a credible brand.
Rich
Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010
More information about the Broadcast
mailing list