[BC] Underground = Classic

Mon Jan 9 17:47:04 CST 2006

The FM station I signed on (KYBD) went to #1 in the fastest history of
Arbitron. I was the fourth country station in the market and we simply
out-programmed and out promoted the other three.

Of course, we did have the second best signal in the market (the best was 100
feet above us).

-D

------ Original Message ------
Received: Mon, 09 Jan 2006 02:44:32 PM PST
From: "Kent Winrich, K9EZ" <kwinrich at gmail.com>
To: Broadcast Radio Mailing List <broadcast at radiolists.net>
Subject: Re: [BC] Underground = Classic

OK Dana, what do you propose as creative?  It is SO easy to say that 
there is no creativity as an arm chair quarterback... oh sorry I guess 
that was a used line and not creative.

Lets see some examples of what YOU find creative.  Or are you just 
ripping on people for the sake of ripping on them?

BTW all of the people I know at CC dont even wear suits.

DANA PUOPOLO wrote:

>I agree with Rich.
>
>These days, creativity = ZERO!  It's been this way for almost the past two
>decades. Look at NYC. It went FOUR years without a CHR until Z-100. They
>literally went from "Worst to First". Within six months there were no less
>then FIVE CHR's that came on.
>
>Or..even more recently: JACK (BOB, MITCH, Daryl, Moe, et al).
>
>No one takes any chances any more. It took a radio group in CANADA to try
out
>Jack! Otherwise, it might not even be on the air. The unique formats are
>happening on satellite and Internet. The last people who took chances at the
>big companies were Steve Rivers (Infinity) and Randy Michaels (Clear
Channel).
>Notice that neither work there any more - both replaced by business dwebes
in
>Brooks Brother's suits!
>
>But of course, there's a KISS in every town and despite what's claimed, I've
>been in half a dozen markets recently and they all sound pretty identical to
>me! They even use the same promo material (the ugly ball).
>
>Now they want to spread their (lack of) creativity to IBAC. Why bother? Look
>at what Arbitron says: that time spent listening to the radio has dropped
>every year for the past decade. 
>
>At the same time, satellite and Internet radio has EXPLODED...along with
>IPOD's and other portable players.
>
>Within the next few years, cell phones will become media players.
>
>Radio is dying...and if it wants to survive it must wake up and: "Smell the
>roses" so to speak. 
>
>Unfortunately, I'm not hopeful that this will happen until it's too late (if
>ever), thanks to the myopia of the heads of the consolidators.
>
>-D
>
>
>
>
>
>------ Original Message ------
>Received: Mon, 09 Jan 2006 08:20:52 AM PST
>From: Rich Wood <richwood at pobox.com>
>To: Broadcast Radio Mailing List <broadcast at radiolists.net>
>Subject: Re: [BC] Underground = Classic
>
>------ At 11:15 PM 1/8/2006, Robert Meuser wrote: -------
>
>  
>
>>That is the biggest pile of crap.
>>    
>>
>
>What do you really think? My point was that WBCN was owned by an 
>individual, not a large corporation. You won't get much of an 
>argument from me that large corporations are rarely creative. The 
>exceptions to that rule seemed to be RKO and Metromedia. When people 
>rave about creative radio of the past both companies are almost 
>always included. Compared to today's companies, they were tiny. At 
>that time the rule was 7-7-7. Not even 12-12-12, yet.
>
>There's an old story about GE not being able to figure out how to 
>make a pop up toaster. A tiny company finally did it. I worked for 
>GE. The story came from within the company.
>
>  
>
>> I was there as well. The bottom line was the FCC demanded separate 
>>AM and FM programming and the major companies of the day responded 
>>with the cheapest thing available, a bunch of students/hippies 
>>playing whatever.
>>    
>>
>
>WBCN had no AM. Remember that Mitch was a founder of the NAFMB.
>
>Companies that did it cheap on their FMs because the FCC required 
>separation are now doing it cheap on their major stations because 
>Wall Street requires it. Only the villains have changed.
>
>It's Deja Vu, all over again. IBUZ secondaries will take the same 
>approach but add Gargantua International's creativity. At least WBCN 
>and all the stations mentioned could be received by more people than 
>just you and Bob Orban. WJIB was #1 10am-7pm with only 35% set 
>penetration. FM was actually an audiophile format resulting in some 
>of the finest FM tuners ever made. iBorg says their 7000 Boston 
>Acoustics are gone. That's one receiver for 1/2 the number of 
>stations on the air. At this blinding rate I see market saturation 
>any day now. Now we have to get receivers to actual listeners. Radio 
>station employees who attend conventions can't fill out Arbitron 
>diaries. Let's go absolutely bonkers and say there are 50,000 IBUZ 
>receivers in the field. That's 3.57142857 per licensed radio station 
>(based on 14,000 stations). It takes my breath away. I'm clutching my 
>chest with excitement. When it increases to 4.57142857 sets per 
>station other anatomical parts will be clutched.
>
>The difference between the separation of AM and FM is that no one 
>predicted that FM would be our salvation, so they didn't spend a lot 
>on it. IBUZ will rescue us from oblivion, we're told, primarily 
>because of secondaries. I don't see stations programming them like 
>they believe it. WCBS-HD2 is a perfect example. Castrate the format 
>and expect miracles. Will secondaries programmed like iPods on 
>shuffle sell a lot of $500 radios? Maybe we should ask WCBS-FM. It 
>seems to me that something that sounds like iPods on shuffle will 
>sell a lot of iPods set on shuffle for $200 less.
>
>Rich
>
>
>Rich Wood
>Rich Wood Multimedia
>Phone: 413-303-9084
>FAX: 413-480-0010
>
>
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