[BC] Underground = Classic

[Robert Meuser]

Rich Wood wrote:

> ------  You won't get much of an argument from me that large 
> corporations are rarely creative. The exceptions to that rule seemed 
> to be RKO and Metromedia. When people rave about creative radio of the 
> past both companies are almost always included.


Well, I don't know. RKO dropped the format the second they saw the 
potential to make money. They brought in Bill Drake and WOR-FM became WXLO.

The whole FM thing was unintended consequences and I suspect the next 
big broadcast thing will be the same deal.

R

> WBCN had no AM. Remember that Mitch was a founder of the NAFMB.
>
> Companies that did it cheap on their FMs because the FCC required 
> separation are now doing it cheap on their major stations because Wall 
> Street requires it. Only the villains have changed.
>
> It's Deja Vu, all over again. IBUZ secondaries will take the same 
> approach but add Gargantua International's creativity. At least WBCN 
> and all the stations mentioned could be received by more people than 
> just you and Bob Orban. WJIB was #1 10am-7pm with only 35% set 
> penetration. FM was actually an audiophile format resulting in some of 
> the finest FM tuners ever made. iBorg says their 7000 Boston Acoustics 
> are gone. That's one receiver for 1/2 the number of stations on the 
> air. At this blinding rate I see market saturation any day now. Now we 
> have to get receivers to actual listeners. Radio station employees who 
> attend conventions can't fill out Arbitron diaries. Let's go 
> absolutely bonkers and say there are 50,000 IBUZ receivers in the 
> field. That's 3.57142857 per licensed radio station (based on 14,000 
> stations). It takes my breath away. I'm clutching my chest with 
> excitement. When it increases to 4.57142857 sets per station other 
> anatomical parts will be clutched.
>
> The difference between the separation of AM and FM is that no one 
> predicted that FM would be our salvation, so they didn't spend a lot 
> on it. IBUZ will rescue us from oblivion, we're told, primarily 
> because of secondaries. I don't see stations programming them like 
> they believe it. WCBS-HD2 is a perfect example. Castrate the format 
> and expect miracles. Will secondaries programmed like iPods on shuffle 
> sell a lot of $500 radios? Maybe we should ask WCBS-FM. It seems to me 
> that something that sounds like iPods on shuffle will sell a lot of 
> iPods set on shuffle for $200 less.
>
> Rich
>
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
>
>
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