[BC] Where formats come from

[Dave]

In a message dated 1/7/06 3:15:22 P.M. Central Standard Time, 
jjohnson at goodnews.net writes:
The format quickly gained a following and helped sell more than a few FM
 >radios.  Underground gradually evolved into the AOR format, which is now
 >classic
 >rock.

At KLIF in Dallas,  Jimmy Rabbit  (of the Rabbit Report)  was our 
music director and night time jock.  He was allowed to broaden the 
top 40 format from 8 to midnight getting in the "heavier stuff"on 
KLIF.  Then the company decided to left him develop the format for 
KNUS-FM our heavy little sister FM which was running 3 hours of "Sam 
Seeburg" oldies and 3 hours of morning drive on KLIF for minimum 6 
hours operation daily. So in 1967 KNUS-FM began a 24 hour mono 
underground format.  Mainly with no announcers,  just groupie board 
ops.  Within 6 months we had listeners and sales on the FM.  Went 
stereo and upped the 19 kW. ERP to 100 kW.

Dave