[BC] Station Positioning

Kirk Harnack kirk
Sat Jan 7 14:59:02 CST 2006


Rich Wood wrote:
> ------ At 11:47 AM 1/5/2006, Donna Halper wrote: -------
> 
>> Well, I know that we used to have our own joke versions of some of 
>> broadcasting's more pompous sloganeering.  How about:  "When news 
>> breaks, we fix it."
> 
> 
> Isn't that FOX News' secondary slogan

Rich, I think you can discern "news" from "commentary".  At least a 
couple of university studies have shown that Fox News's "news" is as 
accurate and *more* balanced than other major media.

Now, their "commentary" definitely leans to the Right, which is squarely 
the Center for many of us.

The problem with so many other media is that what they call "news" is 
actually "commentary".  Fox tends to make clear which is which.  If Bill 
O'Reilly is talking, it's commentary.  If Donna Feducia is reading a 
newscast, it's news.  If Kelly Wright is reporting from the White House, 
it's news.  If Kelly Wright is co-hosting their weekend morning show, 
it's commentary.

;-)

Best!

Kirk Harnack




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