[BC] Arbitron Diary

[Steve]

Hi Tom:

----- Original Message ----- 
From: "Tom Dimeo" <mwamdx at earthlink.net>
To: <broadcast at radiolists.net>
Sent: Sunday, January 01, 2006 2:05 PM
Subject: [BC] Arbitron Diary


> I received two Arbitron Diaries to fill out, one last year
> and the other about twenty-seven years ago.  Since I usually
> listen to stations from New York, Philadelphia, Baltimore,
> Washington DC and others outside Harrisburg Pennsylvania I
> often wondered if mentioning them actually nattered.
>
> Tom
>
> Harrisburg Pennsylvania

I believe (not sure) but I believe even though the survey is for a
particular DMA they will toss those mentions into another DMA. So, Rich is
right when he says "every diary mention means something". Now I do know that
certain diarys are tossed but they go back into the market and pick up those
losses.

Steve