[BC] Regulations For AM Station DX Tes ts

[Rich Wood]

------ At 01:12 AM 1/1/2006, Robert Meuser wrote: -------

>I do not have the time to crank the numbers right now, but I will if 
>necessary. Bottom line I doubt this station could be financially 
>damaged during those hours. I know of stations operating 50K omni at 
>night for many months continuously and the supposedly damaged class 
>A station both never knew and never experienced measurable audience 
>loss. Then there is the case of your old station WOR where a certain 
>co channel station has operated 10K omni for the last 25 plus years 
>and never a complaint. Even Tom Ray says local coverage is all that counts.

No offense to Tom but the Director of Engineering or Chief Engineer 
isn't the person to determine what the station's salable coverage 
should be. AT XTRA (transmitter south of Tijuana in Rosarito Beach) 
we made a lot of money selling Los Angeles. Even at WOR, the national 
numbers included anything that could be credited to WOR, even in 
Philadelphia. Our national sales reps included those out of market 
numbers in determining rates. As I've said before, I couldn't 
affiliate the WOR Network in Philadelphia because the WOR signal 
could be received in WPHT's parking lot. At times WOR appeared below 
the line (outside the market) in the Philadelphia book. Out of market 
results were give an X code and would be included, no matter where 
they came from. Every diary mention means something.

Once IBUZ oozes throughout the country Tom will be correct, since no 
one's signal will be receivable beyond it's local market. He won't 
make that decision. The Laws of Physics will.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010