[BC] Regulations For AM Station DX Te sts

[Rich Wood]

------ At 05:06 PM 12/31/2005, JYRussell at academicplanet.com wrote: -------

>I had a GM once that loved the "blue sky" idea.  Sure, one could 
>always argue that "based upon the past billing history" it was a bit 
>unfair for him to estimate his loss during downtime beyond a few 
>dollars per spot (plus damage), but his answer was always that "you 
>never know who might be listenening at any given time, therefore, 
>you can't prove that the lost airtime didn't cost him a major 
>business partner"... because he was ALWAYS on the lookout to sell 
>the station to the right buyer

I'd be more concerned about listeners. Remember, every daypart, 
however small, contributes to your overall position in the market. 
Most station buyers use brokers. They're usually asleep between 1 and 
5 am. If they're awake, it's not to listen to his station.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010