[BC] Goodbye Local Radio

[Ron Cole]

I could never figure out why ad agencies who had clients with expensive
products were targeting the young.
I could not get the ad agency to spend any money for an RV Account on my
talk radio, they bought the  local POP music station that had none over 24
listening.  No how many 18-24 year old kids are interested in or have the
money to buy a $300,000 Motor home?

Kids don't have the money and are not interested in expensive luxury autos
expensive Jewelry and  Clothing so why advertise to them?  Do you think you
are building some sort of loyalty that will stick with the some 20 to 30
years latter?

Ron

On 2/28/06, DANA PUOPOLO <dpuopolo at usa.net> wrote:
>
> Most ad agencies have buyers in their twenties. They won't buy anything
> thats
> older then 1975.
>
> -D
>
>
>
> ------ Original Message ------
> Received: Tue, 28 Feb 2006 06:28:40 AM PST
> From: "Bailey, Scott" <SBailey at nespower.com>
> To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
> Subject: RE: [BC] Goodbye Local Radio
>
>
>
> The problem with that format is it doesn't sell.  Ad agencies won't buy
> it.  They can't think out of the box and believe the demo that listens
> to that format is retired, not spending money, although, you can sell it
> to local businesses.
> WAMB (1200 AM) in Nashville does this type of format. I really like it.
> Bill Barry, that owns WAMB, sells to local businesses, and supports the
> station with a few talk programs as well on WAMB.
>
>
> >That was an interesting format...WPTR in Albany N.Y. did that up until
> a
> >couple years ago.  A mix of MOR & 50s rock & roll.  Sounded odd to hear
> >some Patti Page weeper cold-segued into Little Richard.
>
> _______________________________________________
>
>
> _______________________________________________
> This is the BROADCAST mailing list
> To send to the list, email: broadcast at radiolists.net
> For sub changes, archives and info on this other lists:
> http://www.radiolists.net/
>
>
>
>
>
> _______________________________________________
> This is the BROADCAST mailing list
> To send to the list, email: broadcast at radiolists.net
> For sub changes, archives and info on this other lists:
> http://www.radiolists.net/
>