[BC] The Driveway Shot

Ronald J. Dot'o Sr. ron.doto
Sun Dec 31 10:20:10 CST 2006


----- Original Message ----- 
From: "Jeffrey Kopp" <jeffreykopp at att.net>
 guess that would properly be called a "tarmac shot."
>
> Others in our market will remember the "Power of 2"
> campaign about a decade ago hyping KATU's adding a
> second chopper, to the thundering tune of "Flight
> of the Valkyries." These overplayed promos garnered
> hoo-has from the usual directions.

I remember that that only lasted for about '2' months as the second chopper 
was leased rather than owned and had a Ch. 2 paint job identical to their 
owned one.  When not reporting for the station it did other jobs, such as 
haul Christmas trees out of the nursery to a collection point.  One day the 
load line snapped dumping the trees and whiping up into the main rotor 
causing the chopper to crash.  End of the "Power of 2" campaign.
>
> OTOH, I've read that 12's 'copter does double duty,
> having the call sign of another station (I forget
> which) painted on its other side.

I remember that while KATU was running its "Power of 2" campaign KPTV-12 
started a promo of a full screen shot of their one chopper, going to split 
screen showing two choppers, then split again to show four, then 8 until 
they had 12 choppers on screen.  I don't remember the voice content for the 
promo though.

Ron D
> 



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