[BC] Frank Stanton is dead

[Robert Meuser]

Graphics and all ...... he is still dead. What is the discussion? He got 
his few minutes of obit.  It seems we are in obit overload this week. 
James Brown seems to be winning.  Time for a new topic?

R


Jeffrey Kopp wrote:

>
>> [Scott:]  ... Frank Stanton did a little of everything along the way 
>> ... not to
>> mention being responsible for CBS' incredibly high graphic standards
>> over the years.
>
>
> Among other things, he kept the "eye" logo, introduced in 1952, which 
> has proved
> one of the ore enduring brandings in U.S. marketing. "The next season, 
> when Bill
> Golden prepared to design a new symbol, Stanton overruled him: 'Just 
> when you're
> beginning to be bored with what you've done is when it's beginning to 
> be noticed by
> your audience.'"
> http://www.cbs.com/specials/cbs_75/eye.shtml
>
> (Although Golden attributed his inspiration to hex symbols on Shaker 
> barns he'd
> noticed when driving in Pennsylvania Dutch country, I can't help but 
> notice its
> similarity to the test-card tuning symbol used by the BBC in the 1930s:
> http://www.meldrum.co.uk/mhp/testcard/bbc_tune.html Although as far as 
> I can tell, nobody on this side of the pond paid much attention to 
> what the Beeb was doing
> back then outside of RCA.)
>
> The network's ubiquitous employment of a variant of the Bodoni 
> typeface known as
> Didot (aka CBS Didot) was significant, as it lent print credibility to 
> television in an era
> when it was not yet fully trusted by the public. (Pre-1964, many folks 
> would wait for
> the newspaper to confirm what they'd seen or heard on the air.) I 
> think I've read that
> Stanton even specified its use on all the clocks and the elevators in 
> Black Rock.
>
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