[BC] Advertising Goes Off the Radio

[Rich Wood]

------ At 08:49 PM 12/7/2006, Reader wrote: -------

>The radio industry won't want to hear this. Advertising dollars are 
>shifting online faster than analysts anticipated. In fact, 
>advertisers will soon spend as much money on the Internet as they do 
>on the airwaves, according to a newly released eMarketer study. On 
>Dec. 6, the New York research firm increased its estimate for 2006 
>online advertising spending by $500 million, to $16.4 billion.

Ah! There's nothing like objective research done by a firm totally 
unaffiliated with the industry they're researching. The small E in 
front of Marketer tells me they have a stake in the outcome of the research.

I'm sure i could find a firm called bMarketer or something like that 
that might come up with a different result.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258