[BC] KOMA

[Rich Wood]

------ At 11:18 PM 12/4/2006, Stan Tacker wrote: -------

>Sadly, KOMA's owners, Renda, changed the calls to KOKC a few years ago.  The
>KOKC calls had been held by a Guthrie, Oklahoma station for years.  It's one
>thing to rename a station, but to rename it with calls held by a puny
>station in the same market, just doesn't make much sense.

Actually changing the calls often makes a lot of sense. There are 
people who would kill for WNYC, KCMO and others that identify their 
locations at a glance. If I were on Oklahoma City I'd grab KOKC. It's 
much easier to promote than KOMA (coma).

>At one time broadcasters built around a station's heritage.  Now,
>programmers seem anxious to toss it all away in an effort to re-image the
>station.  More often than not, it doesn't work.  There is nothing harder
>than trying to revive a station under those circumstances.  Just consider
>Oklahoma City's WKY.

Heritage means nothing, anymore. Re-imaging a station with bad 
programming never works. As we've seen repeatedly, once an AM station 
loses its audience it'll almost never get it back.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258