[BC] KLEO, KOOK & KOMA -- Oooooops....

[Robert Meuser]

When I started at Z100 New York the station was number 18 in the market. 
Much angst was involved over what to do. Tom Poleman a celebrated 
programmer from Houston stuck his neck out by taking the job in the 
first place and then defying outside consultants by taking the station 
first back to it's heritage and then building on that. It is #3 these 
days same basic imaging and the same call..

R

Stan Tacker wrote:

>KOMA was a great station.  Remember the nighttime spots for the band "Baby"?
>"Tonight Baby appears in Amarillo..."
>
>Then every evening at 6, the old 50's sung jingle appeared..."some records
>heard, or given away"...were provided through the promotional consideration
>of record companies, artists and distributors.
>
>Sadly, KOMA's owners, Renda, changed the calls to KOKC a few years ago.  The
>KOKC calls had been held by a Guthrie, Oklahoma station for years.  It's one
>thing to rename a station, but to rename it with calls held by a puny
>station in the same market, just doesn't make much sense.
>
>At one time broadcasters built around a station's heritage.  Now,
>programmers seem anxious to toss it all away in an effort to re-image the
>station.  More often than not, it doesn't work.  There is nothing harder
>than trying to revive a station under those circumstances.  Just consider
>Oklahoma City's WKY.
>
>Stan
>
>  
>